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So is the constant repetition at the end of every paragraph about going to Matteo's website to find resources on NLP also NLP in action? The whole piece reads like a long ad for his work!

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His work is important. If you sign up for his mailing list, the information that he provides at no charge is incredibly valuable. He doesn't pay me. I am a fan.

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For example:

"[REDACTED] cognitive infiltration [REDACTED].", Cass Sunstein.

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Michael Minnicino shows his great sense of humor when he at the end of his talk on The Palmerston Zoo say:

”But, we have spent too much time talking about what I think. We should be talking about what you think. But, I see that our time is about up. I think that I can fit you in next week; shall we say Tuesday? A short session is usually $75; you can pay as you leave.” 😂

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